Forma®
CONCEPT EXPLORATION / 2026Objects with a point of view.
An editorial commerce concept for everyday objects with a little more character.
The challenge
Product catalogs can make distinctive objects feel interchangeable. Forma explores a shopping experience with the rhythm and personality of an independent magazine.
The approach
Bold type, considered color, and expressive product compositions create a flexible storefront. Motion follows the reading order and keeps navigation familiar.
Inside the concept
01An editorial collection layout
02A responsive product storytelling system
03Thoughtful hover and page transitions
THE PERSON BEHIND ITLinYuFounder
This is an illustrative concept, not commissioned client work. Product screens are sample content.
04 / WHAT’S NEXT?YOUR NEXT GOOD IDEA STARTS WITH A HELLO.
Something
on your mind?
I’d love to hear the wonderfully ambitious, the slightly unusual, and the not-quite-figured-out.